While working as a photographer and art director at Approve, I had the opportunity to execute a fashion campaign for the collaboration between them and Budweiser. The collection was inspired by basketball uniforms and incorporated both brands’ logos. For this photoshoot, I took on the roles of photographer, art director, and production lead. After the product development phase was approved, we developed a concept that involved a deconstructed basketball court, where the traditional court lines flowed freely without any restrictions. To bring this idea to life and keep on budget, I used red tape to design the court in the photo studio personally. Following this step, a team of engineers joined the project to install LEDs on the scenario, which added an electrifying dimension to the overall design.
Roles: art direction, production, scenic construction, planning, photography, retouching.
